Good for the planet - good for you.

Exchange your old device for a new Apple device


Is the device broken, obsolete or no longer useful?

Bring your existing devices to iDeal and get an additional discount on the purchase of a new Apple device. The buyback service is available in all iDeal stores.


Why switch? Click and learn more about the buyback service.

You can find the period and more detailed campaign rules here.


iPhone


iPhone 16 Pro starting from 731€

Evaluate your device

To find the device, please use the device name, serial number or IMEI code.

The buyback value is indicative. The real buyback value will be revealed in the store.

*The sample offer is calculated under the following conditions: The promotional offer applies to the purchase of an iPhone 16 128 GB model if the customer returns an iPhone 14 128 GB model in perfect condition, valued at €366. C&C EE OÜ adds a €75 bonus, and the total discount for purchasing the new iPhone 16 128 GB model is €441.

Choose your new iPhone

iPhone 16 Pro
iPhone 16 Pro
iPhone 16 Pro
Starting from
€1,259.00
iPhone 16 Pro Max
iPhone 16 Pro Max
iPhone 16 Pro Max
Starting from
€1,509.00
iPhone 16
iPhone 16
iPhone 16
Starting from
€999.00
iPhone 16 Plus
iPhone 16 Plus
iPhone 16 Plus
Starting from
€1,149.00
iPhone 15 Pro
iPhone 15 Pro
iPhone 15 Pro
Starting from
€1,049.00
€1,249.00
iPhone 15
iPhone 15
iPhone 15
Starting from
€849.00
€899.00
iPhone 15 Plus
iPhone 15 Plus
iPhone 15 Plus
Starting from
€949.00
€999.00
iPhone 15 Pro Max
iPhone 15 Pro Max
iPhone 15 Pro Max
Starting from
€1,299.00
€1,499.00
iPhone 14
iPhone 14
iPhone 14
Starting from
€699.00
€779.00

Mac computers


Bring back your used computer and get up to 200 €* bonus towards a new Mac purchase.

MacBook Air M3
from 758 €

See terms


Evaluate your device

To find the device, please use the device name, serial number or IMEI code.

The buyback value is indicative. The real buyback value will be revealed in the store.

Choose a new and powerful Mac M3

MacBook Pro 14" 2023 Apple M3
MacBook Pro 14" 2023 Apple M3
MacBook Pro 14" 2023 Apple M3
Starting from
€1,699.00
€2,069.00
MacBook Pro 14" 2023 Apple M3 Pro
MacBook Pro 14" 2023 Apple M3 Pro
MacBook Pro 14" 2023 Apple M3 Pro
Starting from
€2,399.00
€2,629.00
MacBook Pro 14" 2023 Apple M3 Max
MacBook Pro 14" 2023 Apple M3 Max
MacBook Pro 14" 2023 Apple M3 Max
Starting from
€2,999.00
€4,149.00
iMac 24" 2023 Apple M3
iMac 24" 2023 Apple M3
iMac 24" 2023 Apple M3
Starting from
MacBook Pro 16" 2023 Apple M3 Pro
MacBook Pro 16" 2023 Apple M3 Pro
MacBook Pro 16" 2023 Apple M3 Pro
Starting from
€2,999.00
€3,599.00
MacBook Pro 16" 2023 Apple M3 Max
MacBook Pro 16" 2023 Apple M3 Max
MacBook Pro 16" 2023 Apple M3 Max
Starting from
MacBook Air 13" Apple M3
MacBook Air 13" Apple M3
MacBook Air 13" Apple M3
Starting from
€1,159.00
€1,359.00
MacBook Air 15" Apple M3
MacBook Air 15" Apple M3
MacBook Air 15" Apple M3
Starting from
€1,429.00
€1,669.00

iPad

Exchange your old tablet for a new iPad

Bring any of your used devices to us and get an additional discount on the value of the old device for the purchase of a new iPad

 

Evaluate your device

To find the device, please use the device name, serial number or IMEI code.

The buyback value is indicative. The real buyback value will be revealed in the store.

Choose your new iPad

iPad Air 11" 2024
iPad Air 11" 2024
iPad Air 11" 2024
Starting from
€739.00
iPad Air 13" 2024
iPad Air 13" 2024
iPad Air 13" 2024
Starting from
€989.00
iPad Pro 11" w/Standard Glass 2024
iPad Pro 11" w/Standard Glass 2024
iPad Pro 11" w/Standard Glass 2024
Starting from
€1,239.00
iPad Pro 11" w/Nano-texture Glass 2024
iPad Pro 11" w/Nano-texture Glass 2024
iPad Pro 11" w/Nano-texture Glass 2024
Starting from
€2,109.00
iPad Pro 13" w/Standard Glass 2024
iPad Pro 13" w/Standard Glass 2024
iPad Pro 13" w/Standard Glass 2024
Starting from
€1,589.00
iPad Pro 13" w/Nano-texture Glass 2024
iPad Pro 13" w/Nano-texture Glass 2024
iPad Pro 13" w/Nano-texture Glass 2024
Starting from
€2,459.00
iPad 10.2" 2021
iPad 10.2" 2021
iPad 10.2" 2021
Starting from
€339.00
€429.00
iPad MINI 6
iPad MINI 6
iPad MINI 6
Starting from
€499.00
€629.00
iPad 10.9" 2022
iPad 10.9" 2022
iPad 10.9" 2022
Starting from
€399.00
€429.00

Watch

Exhcange your old smart watch
for a new Apple Watch

Bring any of your used devices to us and get an additional discount on the value of the old device for the purchase of a new Apple Watch

 

Evaluate your device

To find the device, please use the device name, serial number or IMEI code.

The buyback value is indicative. The real buyback value will be revealed in the store.

You can find your new Watch here

Watch Series 9 GPS
Watch Series 9 GPS
Watch Series 9 GPS
Starting from
Watch Series 9 GPS + Cellular
Watch Series 9 GPS + Cellular
Watch Series 9 GPS + Cellular
Starting from
€469.00
€569.00
Watch SE 2023 GPS
Watch SE 2023 GPS
Watch SE 2023 GPS
Starting from
€219.00
€279.00
Watch SE 2023 GPS + Cellular
Watch SE 2023 GPS + Cellular
Watch SE 2023 GPS + Cellular
Starting from
€269.00
€329.00
Watch Ultra 2 GPS + Cellular
Watch Ultra 2 GPS + Cellular
Watch Ultra 2 GPS + Cellular
Starting from
€919.00


Why change?
  • Exchange your device for the latest Apple product.
  • Your personal data will be securely removed from the device.
  • If the exchangeable device is in good condition, it gets a new owner. If not, we will reprocess it at no extra charge.
  • Your brand new Apple device will cost that much less.
Simple to switch from Android
to iPhone.
Planning to buy your first iPhone?
Don't worry, we will help you set it up quickly and safely in the store.
Easy data transfer.
Already have an iPhone?
Don't worry, we will help you quickly and safely transfer the data from the old device in the store.
Benefit from switching.
  • Choose the most suitable payment method for you.
  • Return a smartphone, tablet, laptop, desktop or smartwatch from any manufacturer.
Easy way to switch.
Exchange is possible in every iDeal store:
  • 1
    Bring your device to any iDeal store.
  • 2
    Our experts will check the device and let you know its exact value. If your old device is unusable, we will recycle it for free.
  • 3
    Use the discount to buy a new Apple device.
  • 4
    After making the purchase, our experts will help you with data transfer and activation of the new device.

Campaign terms

1. ORGANISER

The campaign is organised by C&C EE OÜ (formerly iDeal Group AS), registered at Tartu mnt 80, Tallinn, registration code 10390835 (hereinafter: Organiser).


  • 2.1 The campaign "Exchange your old phone for a new iPhone" (hereinafter "campaign") takes place from October 9, 2024, to December 26, 2024 (hereinafter "campaign period").

    2.2. All private customers who bring any old smartphone with a value of at least €45 to iDeal stores during the campaign period can participate in the campaign and exchange it for the iPhone models listed in section 2.3.

    2.3. The following iPhone models participate in the campaign:

    • iPhone 14
    • iPhone 15
    • iPhone 15 Plus
    • iPhone 15 Pro
    • iPhone 15 Pro Max
    • iPhone 16
    • iPhone 16 Plus
    • iPhone 16 Pro
    • iPhone 16 Pro Max

    2.4. If the value of the used device is at least €45, C&C EE OÜ will add €50 as a bonus to the value of the old device for the purchase of a new iPhone 14, iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, and €100 for the purchase of iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max models.

    2.5. The device will be evaluated on-site by a store employee. The amount received for the device, together with the bonus, can be used to purchase a new product on the spot.

    2.6. If the buyback price is acceptable, the customer will be assisted in selecting a new product in the store and will immediately receive a discount based on the value of the old device. The discount applies only to the in-stock models listed in section 2.3. The discount does not apply to services or training.

    2.7. A customer can return up to 5 old devices for the purchase of a new product, but the bonus will be added only to the most valuable device, which must be worth at least €45.

    2.8. By participating in the campaign, the customer confirms the accuracy of the information provided, their compliance with the campaign rules, and their agreement to the terms.

    2.9. The amount received for the old device will not be reimbursed to the customer in cash or as a gift card. The amount, together with the bonus, can only be used for purchasing a new product at the time the old device is brought to the store.

    2.10. The campaign applies both to individual customers as well as business customers.

    2.11. C&C EE OÜ reserves the right to change the terms of the campaign or terminate the campaign early during the campaign period.

    2.12. The sample offer in the campaign communication (including the homepage banner) is calculated under the following conditions: The sample offer is valid for the purchase of the iPhone 16 Pro 128 GB model if the customer returns the iPhone 14 Pro 128 GB model in perfect condition, which is worth €428. C&C EE OÜ will add €100 as a bonus and the discount for the purchase of the new iPhone 16 Pro 128 GB model is €528 in total. Without the buyback campaign, the price for the product starts at €1,259, plus a private copying fee of €4. All prices include VAT.

  • 3.1 The campaign "Exchange your old computer for a new Mac" (hereinafter referred to as "the campaign") takes place from 04.10 to 26.12.2024 (hereinafter referred to as the campaign period).

    3.2. The campaign is open to all private customers who bring any old computer with a value of at least €50 to iDeal showrooms during the campaign period and exchange it for one of the Mac models listed in section 2.3.

    3.3. The following Mac models are eligible for the campaign:

    • MacBook Pro 14" M3, M3 Pro, M3 Max
    • MacBook Pro 16" M3 Pro, M3 Max
    • MacBook Air 15" M3
    • MacBook Air 13" M3
    • MacBook Air 13" M2

    3.4. If the value of the used device is at least €50, C&C EE OÜ will add a bonus amount of €120, €150, or €200 to the value of the old device to purchase a new Mac. The bonus amounts apply to the models listed in section 2.3 as follows:

    • A discount of €200 applies to the purchase of the MacBook Pro 14" M3 and MacBook Pro 16" M3 models
    • A discount of €150 applies to the purchase of the MacBook Air 15" M3 and MacBook Air 13" M3 models
    • A discount of €120 applies to the purchase of the MacBook Air 13" M2 model

    3.5. The device will be assessed in-store by a showroom employee. The value of the device, together with the bonus, can be used to purchase a new product on-site.

    3.6. If the buyback price is acceptable, the customer will be assisted in selecting a new product in-store, and an immediate discount will be applied based on the value of the old device. The discount applies only to the models listed in section 2.3 that are in stock. The discount does not apply to service fees and training.

    3.7. Up to 5 old devices can be returned for the purchase of a new device during the campaign, but the bonus will only be applied to the most expensive device, whose value is at least €50.

    3.8. The participant confirms the accuracy of the information provided to the Organizer, their compliance with the campaign rules, and their agreement to them.

    3.9. The value of the old device cannot be refunded in cash or gift cards. The amount, along with the bonus, can only be used for purchasing a new product at the same time as the old device is brought to the showroom.

    3.10. The campaign applies only to private customers.

    3.11. C&C EE OÜ reserves the right to change the campaign terms or terminate the campaign early during the campaign period.

    3.12. The sample offer in the campaign communication (including the website banner) is calculated under the following conditions: The sample offer applies to the purchase of a MacBook Air 13'' Apple M3 256 GB model if the customer returns a MacBook Air 13'' M1 256 GB model in perfect condition, along with the adapter or power cable, with a value of €451. C&C EE OÜ will add a bonus of €150, and the total discount for purchasing the new MacBook Air 13'' Apple M3 256 GB model is €601. Without the buyback campaign, the product price starts at €1,359, plus a €4 private copying fee. All prices include VAT.

  • 4.1. The participant confirms that they are aware that by participating in the campaign, the Organizer will process their personal data according to C&C EE OÜ general principles of personal data processing (read more at https://www.ideal.ee/ee_ee/privaatsuspoliitika/). By submitting personal data to the Organizer during the campaign, the participant consents to the Organizer processing their personal data for sending information related to the campaign.

    4.2. All disputes arising from the campaign will be resolved according to the laws of the Republic of Estonia.

    4.3. All complaints regarding the organization of the campaign must be sent in writing with the note "Buyback Campaign" no later than 15.01.2025 to the email address klienditugi@ideal.ee